Travis and Jason Kelce are known for dominating the NFL, but they’ve found a second calling that’s just as lucrative: podcasting. Their show, “New Heights,” isn’t just a space to talk football- it’s where they share family stories, debate pop culture, and bring their unique sibling dynamic to life. With Jason’s dry wit and Travis’s energetic style, the brothers have built a podcasting empire.
So, how much are they earning from this venture? Let’s break it down.
The Rise Of The Kelce Brothers’ Podcast
Travis and Jason Kelce launched “New Heights” in 2020, and it quickly became a sensation. The show’s unique blend of football insights, personal anecdotes, and hot takes on pop culture topics has captivated a wide audience. The chemistry between the brothers is a big draw: Jason’s dry humor perfectly complements Travis’s more boisterous personality. Whether you’re a die-hard sports fan or just looking for a good laugh, “New Heights” has something for everyone.
The podcast’s popularity skyrocketed even further when Travis’s relationship with pop superstar Taylor Swift grabbed headlines. This brought in a whole new audience, boosting the show’s reach and profitability.
A $100 Million Deal With Wondery
In a groundbreaking move, the Kelce brothers signed a three-year deal with Amazon’s Wondery for over $100 million. This agreement gives Wondery exclusive rights to all audio and video episodes of the podcast. The deal solidifies “New Heights” as one of the most lucrative ventures in the podcasting world, placing the Kelce brothers among the elite in the industry.
The “New Heights” podcast, hosted by NFL stars and brothers Jason and Travis Kelce, has been acquired by Amazon’s Wondery in a deal worth over $100 million even though they have released less than 100 episodes (Travis will make $17 million playing for the Chiefs this year).
Deal…
— The Accredited Investor Newsletter (@HighNetWorthGuy) August 29, 2024
How Much Are The Kelce Brothers Making?
From the Wondery deal alone, Travis and Jason Kelce are set to earn around $33.3 million each per year. That’s more than double what Travis makes annually from his NFL contract with the Kansas City Chiefs, which averages $17 million per season. This incredible income highlights just how profitable podcasting has become for the Kelce brothers.
Breaking Down The Numbers
High-profile podcasts can earn between $50,000 and $100,000 per episode, depending on sponsorship deals and audience size. With “New Heights” consistently ranking among the top podcasts in the U.S., the brothers are pulling in millions annually from sponsorships, ad revenue, and their exclusive Wondery deal. This makes the podcast not just a side hustle but a major source of income that rivals their NFL salaries.
The Success Of “New Heights”
The podcast attracts a broad audience with its appeal. Football enthusiasts enjoy insider knowledge and game analysis, while others love the brothers’ humorous banter and relatable discussions on family and life. Travis’s high-profile relationship with Taylor Swift has also significantly expanded the audience beyond sports fans to include pop culture enthusiasts.
In addition to its audio success, “New Heights” boasts a massive following on YouTube. The visual element allows fans to connect more deeply with the brothers, further boosting engagement and revenue potential.
Redefining Athlete Branding
The Kelce brothers have set a new standard for how athletes can monetize their personal brands beyond traditional sports contracts. With their $100 million Wondery deal, they’ve shown that athletes can turn their personalities and fan bases into highly lucrative ventures. While they’re not the first athletes to dive into podcasting, Travis and Jason’s success demonstrates how combining authentic content with a loyal fan base can lead to staggering financial rewards.
What’s Next For The Kelce Brothers?
As the podcasting industry grows, the future looks incredibly bright for “New Heights”. The Kelce brothers can branch into other media formats, including video podcasts, documentaries, or TV shows. With their massive fan base and strong personal brands, they’re poised to keep raking in millions for years to come.
Travis and Jason Kelce have proven that podcasting is more than just a hobby- it’s a lucrative business. Whether they’re dominating on the field or behind the mic, the Kelce brothers are redefining what it means to be successful in sports and beyond.
