The Jacksonville Jaguars will be pulling off a very interesting promotion for their game against the Browns on Sunday. The team will change its stadium name from EverBank Stadium to TrEverBank Stadium to honor Trevor Lawrence.
According to ESPN’s Michael DiRocco, Jaguars team employees have already started putting up new signage around the stadium to prepare.
9/12@EverBankStadium pic.twitter.com/ypgwLNHVrx
— Trevor Lawrence (@Trevorlawrencee) September 10, 2024
“I don’t like having too much of the spotlight with stuff like that, but I think it was clever,” Lawrence said. “They have the naming rights for the stadium, so it’s a good play on words, and I was fine with it.”
It will certainly be one of the most unique ways a team has marketed its franchise player. It’s also worth noting that EverBank decided to change the name, as they have the naming rights to the stadium.
Lawrence has also collaborated with the financial service company based in Jacksonville. Some ads he previously filmed with the company tease the TrEverBank logo.