At the 2022 MTV VMAs, Swift announced her then-new album, “Midnights.”
It’s a regular practice for Taylor Swift fans to analyze her wardrobe choices as possible Easter eggs, and her appearance at the 2024 MTV Video Music Awards were no different.
Swift initially arrived to the award show in a yellow and black look accessorized with long, leather fingerless gloves and thigh-high leather boots. She was styled by Joseph Cassell Falconer in the plaid corset dress by Christian Dior, Check The Tag reports.
Online, Swifties immediately began to speculate that the pop star is signaling a return to her “Reputation” era.
“Taylor is definitely announcing Reputation (Taylor’s Version) tonight,” @wickednewshub posted on X.
“IT’S GIVING REPUTATION-” @heytaybrina also wrote.
Taylor is definitely announcing Reputation (Taylor’s Version) tonight. pic.twitter.com/TupeCbvepG
— wicked news hub (@wickednewshub) September 11, 2024
Fans have been eagerly awaiting the next of the singer’s “Taylor’s Version” albums. Swift has been re-recording her first six records in an effort reclaim her music when those masters were sold to Scooter Braun’s company in 2019. Swift only has two albums remaining to re-record: 2016’s “Reputation” and her 2006 self-titled debut, “Taylor Swift.”
But the fun didn’t stop there: About an hour into the VMAs, Swift made a wardrobe change, swapping her plaid dress for a shorter, sparkly one with hints of green and silver. It includes a UFO design on the front — which could also be a nod to her newer song “Down Bad,” performed with UFO imagery on her “Eras Tour.”
It would not be the first time Swift used an award ceremony to reveal and promote an upcoming album. Earlier this year at the Grammy Awards, she announced “The Tortured Poets Department” after winning best pop album.
Fans thought some of her hints for that album were for “Reputation (Taylor’s Version)” — but it was all a misdirect. In fact, Swifties have fell for so many false red herrings for “Rep (TV)” in the past, that they’ve called it “clowning.”
“I SWORE I WASN’T GONNA CLOWN BUT REPUTATION,” @holygroundsound wrote in all caps on Wednesday after Swift appeared at the VMAs.
I SWORE I WASNT GONNA CLOWN BUT REPUTATION pic.twitter.com/MvO9fkfMiC
— shannon 🤍 (@holygroundsound) September 11, 2024
Swift also announced her “Midnights” album at the 2022 VMAs while accepting the award for video of the year for “All Too Well (Taylor’s Version).”
@alexantonides ARE YOU THINKING WHAT IM THINKING??? #fyp #foryou #taylorswift #erastour #swifttok #tstheerastour #vmas #reputationtaylorsversion @Taylor Swift @Taylor Nation ♬ original sound – Alex Antonides
Currently, Swift is on a break from her “Eras Tour” and was spotted in New York City at the U.S. Open with her beau, Travis Kelce, this past weekend. She also attended the Chiefs-Ravens game at Arrowhead Stadium on Sept.
