Much to the joy of Swifties everywhere – and the despair of their long-suffering friends and families – Taylor Swift has announced her hotly anticipated 12th studio album, The Life of a Showgirl.
The 35-year-old pop star made the announcement in an unusual way, compared to past album reveals, enlisting her boyfriend, Travis Kelce, and his brother, Jason Kelce, to announce the title.
In the tightly controlled PR machine that is Taylor’s life, giving Travis’ podcast that kind of publicity is just about as significant as an engagement ring. Cementing him in the legacy of her music? A major romantic milestone, to be sure.
The news came via a teaser for Swift’s upcoming appearance on the brothers’ mega-popular New Heights podcast – with the episode sure to be widely watched and dissected by fans who can’t get enough of the power couple.
In the video, which was shared on Instagram at 12.12am ET on Tuesday, Taylor said: ‘Can I show you something?’
Jason, 37, replied, ‘Okay. What do we got? We got a briefcase? Mint green, with T.S. on it.’
Taylor confirmed: ‘Yup.’
Jason asked: ‘What’s in it?’
Taylor then replied: ‘This is my brand new album, The Life of a Showgirl.’
Travis exclaimed in response: ‘TS12!’
The cover art for the record remained obscured in the clip, with Taylor’s website now displaying a mysterious, blurred orange and green cover, alongside options to preorder CD, cassette, and vinyl versions of the album.
While the album’s artwork remains under wraps, clues suggest that a glittery orange will be the defining shade of this era.
On the New Heights set, behind Taylor, a stack of orange-covered art books nodded to an eclectic roster of inspirations: the urban grit of Jean-Michel Basquiat, the dreamlike colour worlds of Marc Chagall, the sculptural poetry of Ruth Asawa, and the meditative abstractions of Mark Rothko.
All of Taylor Swift’s albums in order
To date, Taylor’s albums are:
- Taylor Swift/Debut (2006)
- Fearless (2008) – Taylor’s Version released in 2021
- Speak Now (2010) – Taylor’s Version released in 2023
- Red (2012) – Taylor’s Version released in 2021
- 1989 (2014) – Taylor’s Version released in 2023
- Reputation (2017)
- Lover (2019)
- Folklore (2020)
- Evermore (2020)
- Midnights (2022)
- The Tortured Poets Department (2024)
- The Life of a Showgirl (2025/TBA)
Swift also released the following official live albums:
- Speak Now World Tour – Live (2011)
- Live from Clear Channel Stripped 2008 (2020)
- Folklore: The Long Pond Studio Sessions, from the Disney+ Special (2020)
- Lover (Live from Paris) (2023)
Just off to the side, a silver microphone and a football winked at both her current surroundings and her co-hosts’ NFL heritage.
The visual breadcrumbs continued online. On Monday (11 August), Taylor added a countdown to her website – a glittery orange backdrop framing a mint green clock – which ticked down to 12:12 a.m. on Tuesday, the exact moment her new album was announced.
The reveal dovetailed neatly with confirmation that the Blank Space singer would appear on New Heights this Wednesday (13 August).
In a teaser clip posted to X, Taylor complimented Travis on his sky-blue sweatshirt: ‘That’s such a nice colour on you.’
His reply was pure rom-com: ‘Yes, I know. It’s the colour of your eyes, sweetie. It’s why we match so well.’ Taylor, visibly delighted, blurted: ‘We’re about to do a f***ing podcast!’
Fans had been primed for her visit – the guest announcement image showed her unmistakable silhouette between podcast hosts Travis and Jason Kelce, framed in that same glittering orange and mint-green motif now synonymous with this rollout.
To add to the intrigue, Taylor posted a playlist on Spotify called, ‘And, baby, that’s show business for you’ featuring a compilation of some of her past songs, all of which were produced by Max Martin.
This has led many to believe that the upcoming album will be a collaboration with the legendary producer, rather than another creative outing with past collaborator Jack Antonoff.
It has not yet been revealed when The Life of a Showgirl will be released, but Taylor’s website confirmed that orders will be sent out before October 13.
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