Jason Kelce isn’t competing at the 2024 Paris Olympics, but he still has all eyes on him.
The former Philadelphia Eagles player’s outfits have been the star of the show on social media, with users noticing that Jason Kelce has been showing off his unique style with his outfits as he cheers on Team USA in the City of Light alongside his wife, Kylie Kelce.
Jason and Kylie Kelce took their fashion sense to new heights when they both sported one of the retired NFL player’s signature looks at the Paris Games — a button-down shirt with the face of U.S. women’s rugby player Ilona Maher on it, plus some American flags, of course.
Maher’s sister, Olivia Maher, posted a video on Instagram, in which Jason Kelce learns how to throw and catch a rugby ball from the Maher sisters’ father, Michael. After learning the basics, Jason Kelce then models the now-famous button-down shirt.
The clip then cuts to Kylie Kelce striking a pose in the shirt, as someone comments, “Oh my God. Who is she? What! Wow,” leading the mother of three to break out into a huge grin.
The retired NFL star was previously seen wearing the shirt as he rooted for Team USA during the women’s gymnastics team final July 30.
Inspired by his friendship with Maher, he arrived wearing the iconic shirt and stood in the stands as he and Kylie Kelce watched Simone Biles, Suni Lee, Jordan Chiles, Jade Carey and Hezly Rivera dominate before taking home the gold.
Maher re-shared a photo of Jason Kelce wearing a tribute to her on her Instagram story.
NBC Sports later uploaded a video of Jason Kelce in the must-see outfit as he and Kylie Kelce found their seats for the women’s gymnastics team final to X.
Jason Kelce pulled up to witness greatness in the women’s gymnastics team final. 🫡 #ParisOlympics
📺 NBC & Peacock pic.twitter.com/AYlEyY6pDx
— NBC Sports (@NBCSports) July 30, 2024
After a few days of traveling from event to event, Jason Kelce decided to take a much-needed break.
Kylie Kelce posted a funny video on her Instagram story of her husband looking exhausted — while still wearing his Maher T-shirt — as he scrolled on his phone.
Jason Kelce in American-colored apparel sits outside a cafe and tiredly scrolls on his phone. (@KyKelce / Instagram)
“When you finally sit down after all of the excitement… a win for the men of @usavolleyball Bronze for the women of @usarugby! Gold for the women of @usagym!” she captioned the post.
“Yes, that is @ilonamaher on his shirt,” she added. She also included Jelly Roll’s song “I Am Not Okay,” to playfully convey just how tired her husband is from rooting for Team USA.
At other events, Jason Kelce has seemed to have drawn inspiration from Paris, one of the fashion capitals of the world, making each of his appearances at the different events double as his personal runway show.
On July 27, he paired his navy USA T-shirt with a matching beret.
The X account for his New Heights podcast, which he co-hosts with brother Travis Kelce, shared a picture of the 36-year-old wearing the stylish outfit next to Kylie Kelce.
Jason’s Olympic fits might rival his Gameday fits 😂 #Olympics pic.twitter.com/FTXVogeeK6
— New Heights (@newheightshow) July 27, 2024
“Jason’s Olympic fits might rival his Gameday fits,” the viral tweet said and included a crying-laughing face emoji. The former Philadelphia Eagles player’s game day outfits have become a talking point online — especially one infamously casual look that combined flip flops and jeans.
“Some people go to play football and some people play dress up, OK? I don’t like to play dress up, I like to play football,” Jason Kelce said defensively about his game day outfits in an October 2022 episode of his podcast, “New Heights.”
For the Paris Olympics, Jason Kelce decided to wear his beret again while he and his wife, Kylie, attended the women’s rugby team’s two matches on July 28.
Jason Kelce uploaded a picture of him rocking the beret — this time with a red, white and blue Team USA 2024 Paris Olympics T-shirt — to Instagram in a joint post with the Rugby Sevens league.
“Jason Kelce and Kylie Kelce got out of the house to watch @usarugby go 2-0 on the opening day of Women’s #rugbysevens at #Paris2024,” the caption said.
He continued to show off his sense of style while arm wrestling Team USA rugby player Nicole Heavirland and filming a video with fellow rugby star Ilona Maher.
Jason Kelce opted for a more casual look the next day. The New Heights Podcast tweeted a few pictures of Jason and Kylie Kelce enjoying a friendly game of field hockey July 29.
Coach Ky spotted in Paris working with a new Field Hockey prospect pic.twitter.com/wvQrSdVzgm
— New Heights (@newheightshow) July 29, 2024