Nike did not sleep on Saquon Barkley’s sensational weekend move, making an ad out of the viral moment.
The Philadelphia Eagles running back pulled off a historic acrobatic feat against the Jacksonville Jaguars on Sunday, hurdling a defender on a running play. While players jumping over each other is hardly new to the NFL, no one had ever done it backward before Barkley executed it in Philly’s latest win.
Images and videos of the hurdle are popping up everywhere this week, with the aforementioned sportswear giants getting in on the fun.
You can see their new ad right below:
