Best believe she’s still bejeweled.
After Taylor Swift wore glitter freckles to the Kansas City Chiefs game against the New Orleans Saints on Monday night, NYC-based entrepreneur Aliett Buttelman has been experiencing the “Taylor Swift Effect.”
The faux-freckle makeup trend got a glow-up when Swift made the whole place shimmer, sporting glitter freckles — and fans are obsessed with the $16 makeup patches from small beauty brand Fazit.
Buttelman, one of the brand’s founders, posted about the shock of the singer wearing her product on TikTok, writing, “POV you’re a small business female founder and @Taylor Swift is wearing your brand @Fazit glitter freckles” in the caption over a video of her crying at the news. “I’m DYING.”
“I was completely overwhelmed — I literally sobbed!” Aliett Buttelman told the Daily Mail, saying it was “such an emotional moment to see the hard work of the past two years validated by someone who has defined our generation.”
Buttelman shared that she’s now dealing with a high demand in sales after Swift debuted the freckles during Monday Night Football.
“Since Taylor wore the Gold Stardust Speckles, the response has been nothing short of incredible,” Buttelman said. “In the last 15 hours alone, sales and website traffic have surged by 2,500%.”
Fazit Beauty launched on April 30, 2024, with the Stardust Speckle Makeup Patches.Fazit
Buttelman shared that she’s now dealing with a high demand in sales after Swift debuted the freckles.@aliettbutts/TikTok
Though Swifties took note of the glitter patches even before the “Cruel Summer” singer wore them, seeing them as the perfect accessory for The Eras Tour.
