With so many great favorites, the Dairy Queen logo is as recognizable as the\u00a0Starbucks logo<\/a>. And it can be spotted in just about any town. But is it\u00a0just<\/em>\u00a0a logo? Like the\u00a07-Eleven logo<\/a>\u00a0and the\u00a0Baskin Robbins logo<\/a>, there\u2019s actually a meaning behind it.<\/p>\n The\u00a0first Dairy Queen opened in Joliet, Illinois in 1940<\/a>\u00a0with a small\u00a0soft serve<\/a>\u00a0menu. Items like shakes, banana splits and Dilly Bars followed soon after. By 1957, DQ started offering hot food in addition to cold treats. In the \u201950s, the logo was very simple. It used bold text on a blue background, spelling out \u2018Dairy Queen.\u2019 On some signage and packaging, a large soft-serve cone would be added at the end.<\/p>\n DQ\u2019s logo may have started out plain and simple at first, but it didn\u2019t last long. By 1960, the logo with a blue background was completely transformed into a closer version of what we see today. The bright red shape resembled a pair of lips, with a white font spelling out \u2018Dairy Queen\u2019 in the center. That logo held on strong for more than 40 years before the text was simplified in 2001.<\/p>\n The 2001 logo swap followed after many customers began shortening the restaurant\u2019s name to DQ. It dropped the spelling of the full name and simply featured \u2018DQ\u2019 in large bold white letters.<\/p>\n In 2007, DQ enhanced the Dairy Queen logo with a few simple tweaks. The letters were italicized and arched lines were added in orange and blue.<\/p>\n The red shape still symbolizes lips as it has since the logo that debuted in 1960. But it\u2019s the colored lines that hold a secret meaning. The orange arched line represents hot foods, while the blue arched line represents cold foods, like DQ\u2019s popular soft serve treats. It\u2019s a modern version of the chain\u2019s 1960s logo, and ultimately, it\u2019s become one of the most recognizable symbols in any small town.<\/p>\n","protected":false},"excerpt":{"rendered":" It\u2019s hard to resist a trip to Dairy Queen. Whether you\u2019re tempted to pick up a box of Dilly Bars, hoping to see a\u00a0Blizzard turned upside down\u00a0or ready to … <\/p>\n","protected":false},"author":2,"featured_media":42289,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-42288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/usdailys.com\/index.php?rest_route=\/wp\/v2\/posts\/42288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/usdailys.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/usdailys.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/usdailys.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/usdailys.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=42288"}],"version-history":[{"count":1,"href":"https:\/\/usdailys.com\/index.php?rest_route=\/wp\/v2\/posts\/42288\/revisions"}],"predecessor-version":[{"id":42290,"href":"https:\/\/usdailys.com\/index.php?rest_route=\/wp\/v2\/posts\/42288\/revisions\/42290"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/usdailys.com\/index.php?rest_route=\/wp\/v2\/media\/42289"}],"wp:attachment":[{"href":"https:\/\/usdailys.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=42288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/usdailys.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=42288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/usdailys.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=42288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}History of Dairy Queen<\/h2>\n
Logos Through the Years<\/h2>\n
![\"2000s](\"https:\/\/www.tasteofhome.com\/wp-content\/uploads\/2022\/03\/GettyImages-1354415275-e1648151210653.jpg?fit=680%2C453\")
HUM IMAGES\/GETTY IMAGES<\/p>\nWhat Does the Current Dairy Queen Logo Mean?<\/h2>\n